Before a Shirohana rose reaches your hands, it begins its life at the source.

 Understanding where and how our roses are grown is central to everything we stand for. This is the story of the farms that shape every stem we produce.

The Origin of the Shirohana Rose

Every Shirohana rose begins its journey in Beragala, nestled in Sri Lanka’s cool upcountry hills. This region’s climate and elevation offer ideal conditions for cultivating premium roses, but it is the way they are grown that defines them.

Our roses are cultivated at Huejay Farms, Sri Lanka’s first state-of-the-art hydroponic growers, continuing a legacy of pioneering cultivation that began in 1983. From the outset, the focus has been on growing responsibly — for the land, the environment, and the communities around it.

By moving away from traditional soil-based farming and adopting hydroponic cultivation, our roses are grown in a nutrient-rich water solution, allowing precise control of resources. This approach uses 40% less water than conventional methods while achieving nearly twice the yield, guided by a philosophy of less input, more output. It enables us to meet seasonal demand without placing unnecessary strain on the region’s natural resources.

Designed to Work with Nature
Sustainability at Huejay Farms is built into the landscape itself. Our greenhouses are carefully engineered to work with the natural terrain — from their positioning and elevation to advanced runoff management systems that prevent soil erosion and protect surrounding ecosystems.
Solar-powered lighting helps reduce our energy footprint, while advanced water management systems ensure that cultivation water is fully recycled. These closed-loop practices result in zero fertiliser runoff, safeguarding local waterways and maintaining the purity of the environment around our farms.

This long-term environmental planning has also strengthened the resilience of our operations. Even during recent severe weather events, including cyclone Ditwah,our farms remained unharmed — a quiet testament to decades of experience,structural care, and responsible design.

Spanning five farms and over 100 acres, Huejay Farms specialises in premium cut flowers and foliage grown under environmentally sustainable principles. Across all locations, one belief guides every decision: responsible growing today ensures a thriving tomorrow.

A Circular Approach to Growth
Our commitment to sustainability extends beyond cultivation. Organic waste generated at the rose farm is returned to our farms through a structured composting programme, enriching the soil and completing a circular system where nothing is discarded without purpose.

Caring for the People Who Grow Our Flowers
True sustainability also means protecting the people behind the flowers. Advanced automated systems are used for essential processes such as chemical spraying, eliminating direct human contact during sensitive stages. This reduces exposure to agricultural chemicals while preserving the health and quality of the roses.

Worker wellbeing, safety, and dignity remain central to how we grow — because responsible farming must care for both the land and the hands that tend it.

Growing with Our Communities
Beyond the farms themselves, Huejay Farms actively supports the rural communities that surround our operations. Contributions towards village infrastructure, including road improvements and school renovation projects, help strengthen the regions we work in.

Employees are given daily meals and organised transport to ensure safe, reliable access to work. Through the Shirohana Huejay initiative, a higher-education scholarship programme supports children in our farming communities, helping create opportunities beyond financial limitations. Following recent severe storms, this commitment extended to supporting housing reconstruction efforts for families near our Meepilimana, Walimada, and Beragala farms.

Employees are given daily meals and organised transport to ensure safe, reliable access to work. Through the Shirohana Huejay initiative, a higher-education scholarship programme supports children in our farming communities, helping create opportunities beyond financial limitations. Following recent severe storms, this commitment extended to supporting housing reconstruction efforts for families near our Meepilimana, Walimada, and Beragala farms.

Responsibility Beyond the Farm

Our responsibility does not end at harvest.

Shirohana has transitioned entirely to plastic-free, biodegradable packaging for end consumers. Valentine’s roses are wrapped in materials designed to return to the earth as naturally as the blooms themselves — a standard we apply across all our eco-friendly flowers. Any plastic used during transport is recycled responsibly.

An Electric Last Mile
In Colombo, we are actively investing in a shift toward electric vehicles for flower deliveries, reducing emissions at one of the most impact-heavy stages of the supply chain. This transition is ongoing, with plans to expand as infrastructure and operations allow.

Valentine’s Roses, Grown with Intention
From the blood-stained rose of Adonis in Greek mythology to the coded messages of Victorian England, few flowers have carried the emotional weight of the rose across centuries.

As Valentine’s Day 2026 approaches, roses remain central to how love is expressed. At Shirohana, our Valentine’s roses honour this tradition not only in the way they look, but in how they are grown.

The environmental impact of a flower is often determined long before it reaches your door. Roses flown across continents require intensive refrigeration, fuel-heavy logistics, and chemical preservatives to survive transit. By sourcing from our own farms in Beragala, our roses travel a significantly shorter distance, arriving fresher and more vibrant — without placing an unnecessary burden on the planet.

A Shirohana rose is more than a gift; it is a symbol of love, grown with love. This Valentine’s Day 2026, let your gesture be one guided by a deep respect for our people, our place, and the planet.

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